The growing trends in the world of fashion have always been influenced by modernism, social or economic changes and cultural identities. In this regard, women’s fashion, most notably in the recent years, have exuded individuality, creativity and confidence. Such ideologies have shaped the growing reinvigoration of traditional and even modern adaptation of abayas and dresses that embodies modesty and style.
Abayas are traditionally worn as a symbol of Islamic identity and as a national dress for women in the Muslim world especially in the Middle East. However, in the age of globalization, the abaya has undergone a transformation. From its simple and humble origins as a black loose-fitting garment, it has now become a fashion statement evoking style, glamour and personality for the women. Traditional and modern now coexist in the world of “abaya” fashion. While it maintains its time-honoured values and principles, the abaya and dresses, now evoke globalization, not being limited to national boundaries, thus reaching other sides of the world.
How has the abayas continue to maintain its stature as a symbol of modesty and style? Well, despite its modernization in this rapidly changing styles and consumerism, abayas and its dress-form, have always catered to the values or principles of modesty. As for the style, abaya as a fashion, while it remains modest and true to its origin, we see it in a more personalized form. It is characterized by the quality of fabric, embellishments and the wearer’s comfort and individuality.
The demand for abayas are largely seen in how it is made available and accessed by consumers. Early on, one has to personally visit street market vendors or specialty shops to acquire their desired garb. Nowadays, abayas or prayer dresses, are featured in fashion design competitions or even fashion shows. Web-based clothing stores like Amani’s offer greater accessibility and feature stylish collections for the abaya-lover. More avenues of online shopping are readily available for the growing market of abayas. In fact, there is a global demand for the abaya and is even worn as high fashion by non-Muslims. Some high fashion western brands have created a collection line of hijabs and abayas. These and more, are evidences of the strong and significant influence of the modern abaya.
As the consumer demands and markets increase, donning the abaya shows that it is not only limited to the consumers of Middle East. There is now an emerging global demand for wearing abayas globally. The abaya, no longer confined to national boundaries, highlight the modernized abaya expressing its traditional values and cultural identities alongside with style. Abayas are an example that modesty and style can coexist. The wide array of choices for women who wish to don the garment yet still make a statement of creativity in fashion that is in harmony with the tradition is generously obtainable. With the changes in which women are seen participating in the society, the abaya fashion takes its spot in making such a statement. It is no wonder then, that this national and traditional garment, once restricted to a specific need and purpose, is gaining more attention as it highlights values women wish to be recognize for – modesty and style.
