Denmark’s online casino industry has become a dominant and rapidly growing segment of the country’s broader gambling market. Thanks to strong regulatory oversight, the adoption of technology and changing player preferences, online casinos now account for a significant share of Denmark’s gross gaming revenue (GGR). Recent figures from the Danish Gambling Authority (Spillemyndigheden) show steady growth in online casino revenue, underscoring the shift from traditional land-based gambling to digital gaming platforms.
Regulatory Framework and Structure
The Danish online gambling industry operates under a strict regulatory regime, led by the Danish Gambling Authority, which ensures that all online casino operators targeting Danish players hold valid Danish licenses. The regulatory framework emphasizes responsible gambling practices, transparency and consumer protection, including tools such as the national self-exclusion register ROFUS and the StopSpillet hotline. Each online casino license must be approved and regularly audited for compliance with these standards, demonstrating compliance with anti-money laundering regulations and fair gaming requirements. As a result, licensed online casinos in Denmark are considered safe and reliable options for players, although it is also becoming popular that in the Denmark people also search “bedste udansetsan casino”. This contributes to a high level of channeling diversity and meeting the needs of players.
Market size and growth trends
The online casino segment has grown significantly in recent years, becoming one of the most important factors contributing to Denmark's gambling revenues. In 2024, online casinos generated approximately DKK 3.52 billion, an increase of approximately 14.4% compared to the previous year, showing steady year-on-year growth. Online casino revenue accounted for almost half of the industry’s total gross revenue, making it the leading vertical and ahead of traditional betting and land-based casinos. This trend highlights how digital gaming is changing the gambling landscape in Denmark.
Mobile and digital behavior
A key factor in the success of the online casino industry in Denmark is the widespread adoption of mobile gaming. Recent data shows that a growing share of online gambling is taking place on mobile devices, with players increasingly preferring smartphones and tablets over desktops. This shift reflects broader consumer behavior, where convenience and accessibility are shaping how and when people gamble. The popularity of mobile channels has prompted operators to optimize platforms and games for mobile gaming, further driving engagement and revenue growth.
Game preferences and popularity
In the online casino sector, certain game categories dominate player spending and engagement. Slots continue to be the most popular product in online casinos, accounting for the vast majority of gaming revenue. Other major casino games, such as blackjack and roulette, are also widely used, but to a much lesser extent than slots. This concentration of players’ time and money on slots reflects both global online gaming trends and the preferences of Danish players in particular.
Socio-economic impact
The growth of the online casino industry in Denmark has broader social and economic implications. On the economic side, increased online gambling revenues contribute to tax revenues for the state and support an ecosystem of licensed operators. In the social sphere, regulators are emphasizing responsible gaming tools such as self-exclusion systems and helplines to reduce harm and support players who may develop problematic behavior. The increase in ROFUS registrations and the use of StopSpillet reflects both increased participation and awareness of options to support responsible gaming.
Challenges and future directions
Despite strong growth, the online casino industry in Denmark faces both regulatory and market challenges. Regulators continue to refine regulations, for example by strengthening certification requirements for providers and improving oversight of digital platforms. Operators must also navigate the environment of increasing competition, player demand for innovation, and ongoing debates about advertising and consumption restrictions. Looking ahead, the industry is likely to remain highly digital, with increasing mobile engagement and a continued drive to strengthen player protection while balancing commercial opportunities.
